UX strategy at C&G Partners for LIIFund
I developed all information architecture for a leading non-profit financial institution, through interviews, questionnaires, feature lists, site map, and wireframe templates. Developed a complete set of wireframes for the site.
I produced this site map for the new LIIFund.org
I identified three primary categories of content on the existing site: Programs, Products, and Projects. These three categories allow users to understand the philosophical goals through Programs, search financial Products (grants and loans) that support those programs, and the Projects that have benefited from LIIF’s products.
Screenshot of the Capital for Green facilities page delivered by the UI designer and developer based on my wireframes.
The extensive content for this non-profit financial development in the U.S. is displayed in the left navigation bar, while other widget modules splash big impact numbers, and personalize the program with an image and testimonial from end-users of the program
Screenshot of the Our Projects page delivered by the UI designer and developer based on my wireframes.
This same format applies to higher level pages such as “Our Projects” and “Homes”.
Screenshot of the homes page delivered by the UI designer and developer based on my wireframes.
I produced all necessary wireframes for the new website, including this policy page.
This wireframe that I created demonstrates how even the remote policy development office in Washington DC can leverage content from Impact statistics, successful projects, news, and the primary policy director’s headshot.
LIIFund indicated they were pleased with the results of the site redesign:
“After we completed the redesign of the LIIF logo, C&G Partners was retained to update the website. The website was in need of restructuring for various reasons: promoting the organization’s goals and mission, highlight the programs and products it offers, and interlinking those with impactful outcomes of LIIF’s activities. By aligning LIIF’s programs, products and projects in the website hierarchy, tagging supportive and related news posts to those elements, and then showcasing strong statistics and personal accounts of LIIF’s impact on the community makes the organization’s more tangible and digestible to the web audience.”
– LIIFund, via C&G Partners, LLC
This site was designed and developed with the creative team at C&G Partners, LLC, the Agency of Record for the site owner. Ms. Green served as Information Architect under creative direction
at C&G Partners.