My role as primary UX Designer at Oxford Technology Ventures encompassed leading and creating the user experience Design, Information Architecture, sitemaps and workflows for our client, The Cement Bloc, for their client, Novartis.
I produced this UX strategy concept.
The branded experience, Menveo.com introduced a new comprehensive vaccine that protects against five global strains of Meningitis. If Meningitis.com introduced the problem to patients, Menveo.com introduced the solution to customers such as doctors and hospital administrators. The primary concept was that the website should deliver information as carefully and directly as a needle delivers the serum.
I produced this UX strategy site flow diagram.
The concept site flow demonstrated the direct delivery of product positioning, relevance, value, and allows users to act upon the information presented on the site.
Screenshot of the live build of the about page produced by the UI design team and developers based on my UX strategy documents.
Unlike Meningitis.com, this site is clean and sterile, yet still reflects the concept of colorful magnets anchoring modules of content.
Screenshot of the live build of the value page produced by the UI design team and developers based on my UX strategy documents.
The final version of the site offers value to potential customers by directly identifying the value Menveo provides to patients.
Screenshot of the live build of the action page produced by the UI design team and developers based on my UX strategy documents.
Lastly, the vaccine can be ordered from Novartis direct and provides all necessary compliance content.